We believe that every family in the UK should get the opportunity for a break. Holidays aren't a luxury, they're a lifeline. They build hope, aspiration and resilience.
That's why by 2028 we want to reach more families. We are aiming to deliver 5000 holidays annually, through networks, gifted holidays and innovative models.
We want to champion why holidays really matter to families. We strive to become the UK's leading voice on family holidays, through research campaigns and sector influence.
In 2025, we received referrals for over 500 family holidays – demonstrating our reach and need to expand our capacity.
In 2025, we delivered...
29,304 hours
of sunshine, smiles and delight
1221 days
of holiday
300 families
having a holiday
Families waiting
At the time of this report, referrers have applied for holidays for:
Over 500 families
We are unable to accept these referrals until we have funding.
Inclusion - access to holidays
Public transport
Over 50% of families were dependent on public transport to access their holiday
Additional needs
29% of families stated they had additional needs that would need to be considered when booking their holiday
Caring needs
45% of adults who travelled said they were unable to work because of their caring responsibilities for children and other adults.
Why families are referred
There are multiple reasons families are referred for a holiday. It’s worth noting that many families may be struggling with more than one of these issues.
The top 3 reasons identified by referrers are:
Financial difficulties
Difficult family circumstances
Caring responsibilities
Read the Impact Report here:
Impact of a holiday 2025, Opens a new window
The impact report and stats from 2025.