A theory of change is about a charity’s impact.
Family Holiday Charity theory of change is about the families we’re here for and the impact a holiday has on them. It’s a way of showcasing the impact we want holidays to have for families, and the steps that we as a charity need to take to build better experiences and relationships to make that happen.
What we do
- Provide holidays for families facing tough times
- Help families make the most of a holiday
- Support families to share their stories
- Show why including families in tourism is important
- Build partnerships with those who can help
Families
Families look forward to going away and the stress of getting ready is reduced
Our Impact
- Key relationships are strengthened
- Tourism meets new customers
Families
- Try new things
- Get a much needed break
- Feel closer to each other
- Mental health improves
- Feel rested and have fun
- Create happy memories
Our Impact
Key relationships are strengthened
The Difference
- New customers are introduced to tourism
- Families want to do it all again
Families
- Are now trying new things
- Have more confidence
- Are getting on better
- Enjoy looking back
- Have a new outlook and
are using new skills - Have a stronger relationship
with their referrer
Our Impact
Benefits and opportunities of including families is better understood
The Difference
Families feel part of a new community
Families
- Have hope for the future
- Feel able to tackle challenges
- Are more active in their community
Our Impact
Including families in tourism is widely supported
The Difference
Families feel supported and are planning more holidays
Families
- Wellbeing is improved
- Have positive relationships with referrers and in their communities
Our Impact
Including families creates savings for public services
The Difference
Barriers to taking part in tourism are reduced
Families
Every family feels 7 able to spend quality time away together
Our Impact
Government policy includes all families in tourism
The Difference
Tourism is available for all families
Our theory of change is a roadmap to our purpose as a charity.
Developing our theory of change is something we’ve taken time over, to make sure we get it right. To help guide us in making decisions. It helps us identify what we need to measure to show we’re successful, helps us understand how to measure our impact and helps us understand what we are learning. It keeps us rooted in what matters – families facing tough times being able to experience a holiday that makes a lifetime of difference.
We’ve involved families who have been on holidays, referrers, trustees and our staff team to create our Theory of Change. Their input and feedback has been invaluable – helping us consider different perspectives, all the touch points that families and referrers experience in their journey with us. And in considering how other players, such as travel and tourism industry and government, help to make tourism accessible for all.
We use our Theory of Change to help influence conversations, showcase our purpose, support our fundraising activities and make sure we’re doing what matters for families. It’s also at the heart of a new impact measurement framework we are developing. This framework will help us to focus on data and insights that are helpful for making decisions and which keep us on track with making a difference for families.
We’ve developed our Theory of Change with Relativ Impact, a purpose driven organisation that supports other organisations on their journey to achieve significant social impact.
