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Mother hugging son in a train.

Barriers to Tourism

We’ve been monitoring the reasons why families don’t take part in tourism for years. And while affordability is a big factor for many, it certainly is not the only reason.



Number of families with dependent children in the UK, unable to afford a 1-week holiday



People who have received the gift of space and time through a holiday



Families who have enjoyed the laughter and long-lasting memories of a holiday

Girl standing in front of two horses posing happily.

Sharon's Story

Sharon has been taking care of her granddaughter, Gracie who has complex needs. They had a much-needed holiday and created happy memories together in Morecambe.

Our Impact

Demand for a moment away from it all has never been higher. The impact of that time in bringing hope and confidence to face the future has never been stronger.

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