We’ve made some changes in how we report our impact in 2024.
We changed how we collect feedback from families and referrers as a result of a new impact measurement framework. This framework aligns our Theory of Change with some of the work we are doing to reduce barriers to tourism based on the report we produced in 2023.
One of the biggest changes you may see is that fewer families were able to travel this year.
This is a result of a change in some of our funding, particularly the end of the England for Everyone project.
We’re focusing our work in different ways to help families access tourism, so we can reach more people. The Barriers to Tourism report we produced highlighted key areas where we can make an impact for families. We are focusing on these, while also looking at how we can increase capacity in other ways – like holidays donated to us.
As a result, you’ll see some different things in this year’s impact report.
In 2024, we delivered 374 holidays
38,400 hours
of sunshine, smiles and delight
1600 days
of holiday
374 families
having a holiday
Families waiting
At the time of this report, referrers have applied for holidays for:
709 families
We are unable to accept these referrals until we have funding.
Inclusion - access to holidays
Public transport
48% families were dependent on public transport to access their holiday
Additional needs
25% families stated they had additional needs that would need to be considered when booking their holiday
Caring needs
23% of adults who travelled said they were unable to work because of their caring responsibilities for children and other adults.
Why families are referred
There are multiple reasons families are referred for a holiday. It’s worth noting that many families may be struggling with more than one of these issues.
The top 3 reasons identified by referrers are:
Domestic abuse
Children with SEN
General wellbeing
Read the Impact Report here:
Impact of a holiday 2024, Opens a new window
The impact report and stats from 2024.